July 10, 2024
Advertising is set for a trillion dollar take this year with CTV and retail media powering growth. Digital out-of-home's share of marketer budgets also continues to climb. All three channels are starting to overlap - with dealmaking a-plenty.
July 4, 2024
Peak advertiser body the ANA is again telling marketers to wise up on agency trading models. But some suggest marketers, and their procurement teams, "sometimes prefer" arbitrage.
June 14, 2024
The advertising business is lucrative and brings in piles of cash for the winners. The ad honey pot has attracted all sorts of companies into the sector, fueled by a desire to augment revenues and make higher profits from its user base. Can it work?
May 29, 2024
Netflix is taking its adtech in-house and gearing up for serious ad growth. Disney planning to slash linear TV investment as it goes all in on ad streaming. But Amazon is connecting all the dots media buyers need.
May 28, 2024
Temu's multibillion dollar ads blitz is paying dividends - and hurting rivals. Whether the cut-price marketplace is actually making any money is questionable. But an ads business launch could change all of that.
May 21, 2024
As new privacy laws come into effect across one third of US states, a new federal proposal has been introduced that could supersede them all. The proposed American Privacy Rights Act could have major implications for the digital advertising industry.
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