October 21, 2021
Boost black friday sales with programmatic ad strategies

Boost Black Friday Sales with Programmatic Ad Strategies

The biggest shopping event of the year is less than two months away! According to research by Criteo, 55% of American consumers start thinking about gifts […]
October 8, 2021
How a Global Food Delivery Service App Achieved 40% Return on Ad Spend

How a Global Food Delivery Service App Achieved 40% Return on Ad Spend

A global food delivery service app company approached AlikeAudience to grow its market share during the pandemic. Since the pandemic has led to a massive increase […]
September 15, 2021

How a New Health Food Company Increased Conversions While Lowering CPA by 21%

A new health foods company faced the challenge of driving the right consumers to its website. As a small and relatively unknown newcomer in the market, the CPG brand wanted to sell a very niche product—a healthy bread snack—to health-conscious consumers.
September 15, 2021

How a Bank Drives Digital Acquisition While Lowering CPA by 40%

A challenger bank launched a new, niche sports credit card that rewarded cardholders for sports-related spending and an active lifestyle. The bank sought to drive digital acquisitions of its new product using transaction marketing strategies.
October 8, 2021
How an eCommerce Brand Increases Return on Advertising Spend by 300%

How an eCommerce Brand Increases Return on Advertising Spend by 300%

Black Yak, a specialist outdoor gear brand, needed to grow its e-commerce channel and increase brand awareness for professional mountaineers. How AlikeAudience Helps the Brand Achieves […]
September 25, 2021
How On-target Percentage (OTP) Can Help Marketers Optimize Advertising Campaigns (Updated 2021)

How On-target Percentage (OTP) Can Help Marketers Optimize Advertising Campaigns (Updated 2021)

What does OTP (On-Target Percentage) mean? OTP, which stands for On-Target Percentage, is a benchmark for digital marketers to measure the percentage of impressions delivered within […]

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