August 18, 2023
Data clean rooms have burst onto the scene and quickly created a new industry focused on data protection and collaboration. What should advertisers think about when creating a data clean room?
May 23, 2023
Asia is booming in mobile user growth and exporting innovation to the rest of the world, and leading adoption in mobile gaming and utility app usage. What are the features of the Asian mobile consumer and apps market?
March 15, 2023
New rules and regulations for mobile advertising mean advertisers must work smarter to ensure they reach their desired audiences.
January 20, 2023
The most effective ads are those displayed to interested and ready-to-buy audiences. That is why programmatic ad campaigns succeed with accurate audience data targeting.
May 26, 2022
In this exclusive episode on Women’s Leadership, the dynamic business leaders Anna Chan and Elice Lau take you through their transformative journey of how they started out as minorities in the male-dominated AdTech industry to how times have now changed with the increased participation of women.
May 12, 2022
In the fifth episode of AdTech | AlikeAudience, the Managing Partner of PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and the Director […]
December 5, 2021
Learn more about what demographic segmentation is and how marketers and agencies can use demographic data for their advertising campaigns.
December 5, 2021
Contents What is behavioral segmentation? Why is behavioral segmentation useful to marketers and agencies? How does AlikeAudience acquire behavioral segments? How does behavioral segmentation help programmatic […]
December 5, 2021
What is Psychographic Segmentation? Psychographic segmentation, or attitudinal segmentation, is a type of audience segmentation. It includes audience segments created from data about a person's values, […]