AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and insights with advertising executives, marketers, and leading agencies in a series of informational and engaging interviews.
Contents What is behavioral segmentation? Why is behavioral segmentation useful to marketers and agencies? How does AlikeAudience acquire behavioral segments? How does behavioral segmentation help programmatic […]
What is Psychographic Segmentation? Psychographic segmentation, or attitudinal segmentation, is a type of audience segmentation. It includes audience segments created from data about a person’s values, […]
A comprehensive guide to audience segmentation for media buyers, agency planners, and marketers bidding on programmatic advertising on Demand-Side Platforms (DSPs). Contents What is Audience Segmentation? […]