September 28, 2023
Generative AI

Generative AI: The New Innovation Frontier for Digital Advertising

Artificial intelligence could be seen as either an opportunity or a threat to the digital advertising industry. Ad agencies and platforms are rushing to produce computer-generated campaign work. How will it play out?
September 6, 2023

The Rise And Rise Of CTV – And The Problems Being Swept Under The Rug

CTV’s meteoric rise continues. But so do the challenges it poses for brands and advertisers: Measurement is fragmenting, frequency capping fails are wasting budget and some of the biggest players are now having to refund advertisers.
August 30, 2023

Customer Loyalty Schemes: Why Brands Are Scrambling For Customer Data And Permission To Use It

As marketers, publishers, platforms and the adtech supply chain grapple with fragmenting global data privacy regulations, brands are piling into loyalty programs, both for first-party permissioned data and potentially fat media.
August 18, 2023

The Data Clean Room: a Dynamic and Safe Way to Secure Customer Growth

Data clean rooms have burst onto the scene and quickly created a new industry focused on data protection and collaboration. What should advertisers think about when creating a data clean room?
August 8, 2023

Mobile Commerce Next: The Race for Discovery

Mobile commerce continues to grow even as the overall e-commerce boom dips closer to the pre-pandemic mean. Retailers and platforms are vying for a bigger slice of a trillion dollar-plus market and publishers are eyeing the prize. But while Amazon has cornered product search, some predict that product discovery will be the new commerce battleground.
July 27, 2023

How to Secure Data Collaboration and User Privacy in the New World of Data Clean Rooms | Podcast #13

Tune in to episode 13 of AdTech | AlikeAudience, where Director of Business Development & Strategy Juan Baron and AlikeAudience Co-founder Bosco Lam talk about the role of Data Clean rooms and Data Collaboration in the AdTech Marketing Industry, with business and technology journalist Duncan Craig.
July 25, 2023

How Retail Media Networks are Changing Advertising – and Where the Money’s Headed?

Retail media networks, or RMNs, are changing the global advertising landscape. In the US, retailers are eating TV ad dollars and taking a big bite out of search – and both analysts and the highest spending advertisers expect that trend to accelerate. Here’s where the market is headed next.
June 29, 2023
Feature image for attention in advertising blog post

Attention Takes Centre Stage as the New Digital Ad Currency, but Doubt Remains

Attention is emerging as the hot new metric in digital advertising as media buyers seek to better measure the impact of their advertising campaigns. Will it become the industry benchmark for all digital campaigns soon?
May 23, 2023
Image displaying asian lady at a retail shop with the blog title How Asia’s Mobile Consumer Market is Different to the Rest of the World

How Asia’s Mobile Consumer Market is Different to the Rest of the World

Asia is booming in mobile user growth and exporting innovation to the rest of the world, and leading adoption in mobile gaming and utility app usage. What are the features of the Asian mobile consumer and apps market?
Book a Data Strategy Session