September 29, 2022

Reaching Voters with Programmatic Media Buying: Strategies by IQM | Podcast #9

In the ninth episode of ad-tech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with Co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam.
September 23, 2022
How Lookalike Modeling Hyper-Targets Audiences at Scale

How Lookalike Modeling Hyper-Targets Audiences at Scale

Lookalike modeling is a tried-and-true segmentation strategy. Learn how you can use it to identify new target audiences and grow your existing customer base.
September 21, 2022
Programmatic Advertising Platforms for Digital Marketers

10 Best Programmatic Advertising Platforms for Digital Marketers [2022]

Selecting a programmatic partner is no easy feat. In this guide, we list out 10 best programmatic advertising platforms in 2022 for your next campaign.
August 18, 2022

Growth Marketing in AdTech: B2B vs B2C with Jonny Chan | Podcast #8

In the eighth episode of AdTech | AlikeAudience, ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, discuss AdTech Growth Marketing in both B2B and B2C landscapes.
July 12, 2022
Open Internet vs Walled Gardens: Breaking Myths about Supply-side Platforms with PubMatic | Podcast #7

Open Internet vs Walled Gardens: Breaking Myths about Supply-side Platforms with PubMatic | Podcast #7

In the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open internet versus the walled garden, and the latest partnership between AlikeAudience and PubMatic to bring audience segments to the supply side.
July 4, 2022
A large megaphone surrounded by the different media channels available on a supply-side platform - AlikeAudience

All About Supply-Side Platform: How It Works, DSP vs. SSP, and Top Platforms

Learn how a supply-side platform (SSP) can boost ROI and engage target audiences in brand-safe, premium environments across multiple ad formats and devices.
June 14, 2022
Diversity - The Future of Successful Marketing | Podcast #6

Diversity – The Future of Successful Marketing | Podcast #6

In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing.
June 7, 2022
What is a dsp (demand side platform)? A picture of a computer screen with data graphs surrounded by a social media icon, messaging icon, hourglass, analytics, and video ads - AlikeAudience

What is a DSP (Demand Side Platform)? The Five Crucial Components for Incredibly Successful Ad Campaigns

Discover the answer to the question “what is a dsp (demand side platform)” and learn five key features for successful programmatic advertising campaigns.
May 31, 2022
Delivering Exceptional Customer Experiences in a Digital First World | Podcast #3

Delivering Exceptional Customer Experiences in a Digital First World | Podcast #3

Find out how the cxm landscape has evolved over the years and how advertisers can use data to understand their customers and deliver exceptional experiences.
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