April 24, 2024

Retail Media’s Next Wave? Banks, Fintechs, and A Huge Data Cache

Though some questionable practices threaten to open "a can of worms", retail media spend continues climbing. Now banks and fintechs are building out similar business models - powered by a ton of spend data across every category.
April 16, 2024

Signal Loss or Signal Gain? Cookies’ Death is Long Overdue – But Next Three Months are Crucial

As live sandbox testing begins in earnest, some adtech firms are confident of upside for themselves, publishers, and advertisers. Google is also talking up results of cookieless data matching approaches. But the next three months will prove instructive.
April 9, 2024

Australia Vs. Platforms: Why News Wrangling Could Prove Warm Up Act For AI Regulation

A looming fight between Meta and the Australian government could have significant implications for the digital media market and its constituent players globally. It may also serve as a warm up act for the regulation of generative AI. Either way, there could be knock-on effects for audiences and advertisers.
April 9, 2024

The Demand-Side Platform World: The Next Phase of Innovation

As AI, privacy, and a cookieless world present a triple dose of radical change to the demand-side platform advertising market, it's apparent that innovation will be vital to navigate the complexity of the new digital ad ecosystem. Meantime, marketers want demand-side platforms to help them find and grow their audiences online.
April 3, 2024

Even If Google’s Third Party Cookie Cull is Delayed, The Market is Taking It Seriously

Some suggest Google's plans to kill of third party cookies this year are now in doubt. But its rivals - such as Amazon - are taking no chances.
March 11, 2024

AdTech Leaders See Digital at a Pivot Point

Less than two months into 2024 and the digital advertising market faces transformation, from cookie deprecation, AI, media consolidation, and fragmentation. The big bets are on video streaming, generative AI, and quality media curation. The focus remains firmly on monetizing audiences in the new era of privacy-first advertising.
February 14, 2024

Major Ad Agency Fires Latest Salvo as Ad Holdcos, AdTechs, Vie for Supremacy

Omnicom is the latest of the major ad agency groups to deal itself into retail and commerce media's high stakes game as Amazon eyes $50 billion slice within months. Meanwhile, Criteo's plan appears to be paying off.
February 6, 2024

What’s Pushing Advertisers Out of the Open Web and Into Retail Media?

The media supply chain has largely kept quiet on the ANA's programmatic transparency report. But grasping the nettle now could avoid billions of dollars moving faster into retail media and the walled gardens.
January 23, 2024

Mobile and Retail Shape Up as Sectors to Watch in 2024

While all the focus will be on the move to a privacy-first digital advertising world by the end of 2024, the mobile app and retail media networks arenas will be fascinating to watch, as a confluence of factors mean both sectors are ripe for disruption.
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