December 5, 2022
The guide to customer data in programmatic advertising - AlikeAudience

The Guide to Customer Data in Programmatic Advertising: Types, Uses, and Challenges

Customer data in programmatic advertising is vital for ultra-targeted ads that drive the highest ROI. But there are challenges to overcome. Learn how.
November 15, 2022

The Future is Multi-Channel Marketing: Nailing your AdOps Strategy During Challenging Times, with Sophie Eom, CEO of Adriel | Podcast #10

In today’s episode, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of multi-channel marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam.
November 7, 2022
iOS 14’s Impact on Advertising - AlikeAudience

iOS 14 Impact on Advertising: How Marketers can Adapt to Privacy Changes

iOS 14 impact on advertising has upended audience targeting for marketers. Learn how to reach and target audiences at scale in a post-IOS 14 world in this post.
October 27, 2022
What is data quality and why is it important to programmatic advertisers? - AlikeAudience

What is Data Quality and Why Is It Important for Programmatic Advertisers?

What is data quality and why is it important? Programmatic marketers need high quality audience data for campaign success. Find out what makes data great.
September 29, 2022

Reaching Voters with Programmatic Media Buying: Strategies by IQM | Podcast #9

In the ninth episode of ad-tech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with Co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam.
September 23, 2022
How Lookalike Modeling Hyper-Targets Audiences at Scale

How Lookalike Modeling Hyper-Targets Audiences at Scale

Lookalike modeling is a tried-and-true segmentation strategy. Learn how you can use it to identify new target audiences and grow your existing customer base.
September 21, 2022
Programmatic Advertising Platforms for Digital Marketers

10 Best Programmatic Advertising Platforms for Digital Marketers [2022]

Selecting a programmatic partner is no easy feat. In this guide, we list out 10 best programmatic advertising platforms in 2022 for your next campaign.
August 18, 2022

Growth Marketing in AdTech: B2B vs B2C with Jonny Chan | Podcast #8

In the eighth episode of AdTech | AlikeAudience, ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, discuss AdTech Growth Marketing in both B2B and B2C landscapes.
July 12, 2022
Open Internet vs Walled Gardens: Breaking Myths about Supply-side Platforms with PubMatic | Podcast #7

Open Internet vs Walled Gardens: Breaking Myths about Supply-side Platforms with PubMatic | Podcast #7

In the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open internet versus the walled garden, and the latest partnership between AlikeAudience and PubMatic to bring audience segments to the supply side.
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