Frequently Asked Questions
1What are audience segments?
Audience segments describe common characteristics shared by a group of consumers. The more segments a consumer is associated with, the more we understand that specific consumer comprehensively.AlikeAudience’s offers 7,000+ off-shelf audience segments spanning 13 countries and across dozens of industries to help you target and engage your best customers. Learn more about Audience Segmentation here or reach out to inquire about segments you are interested in.
2Where can I find AlikeAudience’s audience segments?
For programmatic advertising use, AlikeAudience segments are available across major DSPs, including Google Marketing Platform (Display and Video 360), The Trade Desk, AppNexus, Verizon, Amobee/Turn; and marketing clouds, including Nielsen, Lotame. If your preferred DSP or marketing cloud is not on the above list, please contact us to arrange integration.For other enterprise applications, such as market research, business intelligence and analytics, please contact us for custom solutions.
3Why does AlikeAudience focus on mobile data?
AlikeAudience has been profiling consumers based on mobile activities since 2015. Today, consumers spend way more time on mobile than on desktop, especially in the Asia-Pacific region, where mobile to desktop can reach as high as 85:15 in a population. The scale of mobile data means that audience segments are much more accurate and comprehensive.
4How does audience segments from mobile data compare to desktop cookies?
Audience segments created from mobile data are more accurate and comprehensive. First, a mobile device is personal, while a desktop can be shared among a household, resulting in inconsistent browsing behaviors for a single cookie ID.Secondly, in addition to browsing behaviors, mobile devices also generate location data and installed app information, which are further modeled to match offline datasets and create a comprehensive view of a single person, such as validated demographics, household information, and purchase intent.
5How does AlikeAudience create audience segments?
AlikeAudience aggregates valuable data from data originators in all forms. Then, we cleanse and apply our proprietary data models to process the datasets. They include, but are not limited to: location patterns, in-app activities across time, prediction of next purchase, and association of household information with credit profiles.
6Where does AlikeAudience data come from?
AlikeAudience’s data partners (originators) come from six major categories:• Credit Bureaus • Payment Gateways and Credit Card Companies • App Developers and App Networks • Location Data Providers • SmartTVs, OTT, and Set-top-box Solution Providers • Validated Demographics from Survey and PanelsWe are growing the category list so stay tuned! If you are a data owner, we can also help you onboard your data into audience segments with our Data Onboarding service.
7How updated are AlikeAudience segments?
In general, AlikeAudience refreshes audience segments on a monthly basis.
8What countries does AlikeAudience’s audience segments cover?
Our audience segments span the globe in 13 countries. Other than the United States, we also have audience segments from Australia, China, Hong Kong, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam, and more.
9 Can AlikeAudience help me target users of a specific app?
If you would like to reach out to audiences on a specific app, you can simply buy media of the app in question through your DSP.If you would like to reach a broad range of audiences who have installed specific types of apps across different inventories, then you can select AlikeAudience’s app interest segments. For example, selecting “Android App Install Sports” covers all audiences who have installed sports apps.This is one of many advantages of buying audience segments versus media buying.
10Is it possible to target people who use specific brands?
Yes! In addition to targeting people who use specific brands, AlikeAudience can empower your campaign by targeting users of competitor brands. This is a powerful strategy to drive business results and power up your ROAS.
11Is it possible to target specific events?
To target a historical event, AlikeAudience will match the event location (in latitude and longitude) with all mobile devices that happened to appear within the approximate location in that specific event time. For example, for the NBA Final 2018 at Oracle Arena, we look for devices which appeared nearby (37.7511, -122.2013) during the event time.However, AlikeAudience does not support live events or future event targeting, as this feature is already available on major DSPs through real-time geo-fencing.
12How does AlikeAudience comply with GDPR and user privacy laws?
13What is AlikeAudience’s solution to the phasing out of third-party cookies?
AlikeAudience has been an early adopter of The Trade Desk’s Unified ID 2.0, the open source ID solution for adtech vendors, and we are working hard to develop future-proof ID solutions. If you are interested in more information, contact us.
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