March 1, 2022
APAC Spotlight: CTV Growth Markets and Strategies for APAC Advertisers | Podcast #2

APAC Spotlight: CTV Growth Markets and Strategies for APAC Advertisers | Podcast #2

Learn more about the CTV advertising landscape in APAC and discover how marketers can strategize effectively for CTV ad campaigns to boost return on ad spend.
February 21, 2022
OTT vs CTV: What to Consider For Effective Advertising

OTT vs CTV: What to Consider For Effective Advertising

Ever since the onset of the pandemic in 2020, a wave of consumers are flocking towards streaming online videos and abandoning traditional cable TV. In just […]
January 25, 2022
What is CTV Advertising and How Does It Benefit Advertisers

What is CTV Advertising and How Does It Benefit Advertisers

Find out what is CTV advertising and how it benefits marketers and advertisers, and discover the strategies to leverage CTV for campaign effectiveness.
December 21, 2021
CTV for Advertisers | AdTech | Alike Audience

CTV for Advertisers: Fraud, Attribution, and Strategies | Podcast #1

AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and insights with advertising executives, marketers, and leading agencies in a series of informational and engaging interviews.
December 5, 2021
Why Demographic Segmentation Should Be Your Go-to Audience Segmentation Tactic for Ad Campaigns

Why Demographic Segmentation Should Be Your Go-to Audience Segmentation Tactic for Ad Campaigns

Learn more about what demographic segmentation is and how marketers and agencies can use demographic data for their advertising campaigns.
December 5, 2021
Use Behavioral Segmentation to Boost Your Programmatic Ad Campaign

Use Behavioral Segmentation to Boost Your Programmatic Ad Campaign

Contents What is behavioral segmentation? Why is behavioral segmentation useful to marketers and agencies? How does AlikeAudience acquire behavioral segments? How does behavioral segmentation help programmatic […]
December 5, 2021
The Power of Psychographic Segmentation

The Power of Psychographic Segmentation

What is Psychographic Segmentation? Psychographic segmentation, or attitudinal segmentation, is a type of audience segmentation. It includes audience segments created from data about a person's values, […]
December 5, 2021
Five Audience Segmentation Strategies for Agencies & Marketers to Get the Most Out of Programmatic Advertising

Five Audience Segmentation Strategies for Agencies & Marketers to Get the Most Out of Programmatic Advertising

A comprehensive guide to audience segmentation for media buyers, agency planners, and marketers bidding on programmatic advertising on Demand-Side Platforms (DSPs). Contents What is Audience Segmentation? […]
November 22, 2021
AlikeAudience Supports Unified ID 2.0, Ushering in a New Era of Identity

AlikeAudience Supports Unified ID 2.0, Ushering in a New Era of Identity

AlikeAudience is pleased to announce our official integration with Unified ID 2.0, the trusted ID solution to deliver relevant advertising while protecting consumer privacy in environments […]
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