March 11, 2024

AdTech Leaders See Digital at a Pivot Point

Less than two months into 2024 and the digital advertising market faces transformation, from cookie deprecation, AI, media consolidation, and fragmentation. The big bets are on video streaming, generative AI, and quality media curation. The focus remains firmly on monetizing audiences in the new era of privacy-first advertising.
December 27, 2023

A New Age of Advertising Technology in 2024

Digital advertising in 2024 will be transformed by new privacy rules, AI, new media channels, and the dominance of Big Tech. It will be a rollercoaster year as brands and advertisers seek to deploy technology the right way to optimize media spend.
December 6, 2023

Cookie Cull: Will UID 2.0 See a Second Wave?

Alternative IDs and alternative cross-media measurement technologies could see a second wave of adoption now that Google insists cookies have one year max.
November 30, 2023

Why AdTech’s New Era Will Revolve Around the Data Collaboration Platform

Data Collaboration will take center stage from the mid 2020s as brands seek to unleash the power of their own customer intelligence and work with other data providers and partners that may not immediately appear obvious.
September 6, 2023

The Rise And Rise Of CTV – And The Problems Being Swept Under The Rug

CTV’s meteoric rise continues. But so do the challenges it poses for brands and advertisers: Measurement is fragmenting, frequency capping fails are wasting budget and some of the biggest players are now having to refund advertisers.
August 30, 2023

Customer Loyalty Schemes: Why Brands Are Scrambling For Customer Data And Permission To Use It

As marketers, publishers, platforms and the adtech supply chain grapple with fragmenting global data privacy regulations, brands are piling into loyalty programs, both for first-party permissioned data and potentially fat media.
August 18, 2023

The Data Clean Room: a Dynamic and Safe Way to Secure Customer Growth

Data clean rooms have burst onto the scene and quickly created a new industry focused on data protection and collaboration. What should advertisers think about when creating a data clean room?
June 29, 2023
Feature image for attention in advertising blog post

Attention Takes Centre Stage as the New Digital Ad Currency, but Doubt Remains

Attention is emerging as the hot new metric in digital advertising as media buyers seek to better measure the impact of their advertising campaigns. Will it become the industry benchmark for all digital campaigns soon?
May 23, 2023
Image displaying asian lady at a retail shop with the blog title How Asia’s Mobile Consumer Market is Different to the Rest of the World

How Asia’s Mobile Consumer Market is Different to the Rest of the World

Asia is booming in mobile user growth and exporting innovation to the rest of the world, and leading adoption in mobile gaming and utility app usage. What are the features of the Asian mobile consumer and apps market?
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