July 4, 2024
Peak advertiser body the ANA is again telling marketers to wise up on agency trading models. But some suggest marketers, and their procurement teams, "sometimes prefer" arbitrage.
June 14, 2024
The advertising business is lucrative and brings in piles of cash for the winners. The ad honey pot has attracted all sorts of companies into the sector, fueled by a desire to augment revenues and make higher profits from its user base. Can it work?
May 28, 2024
Temu's multibillion dollar ads blitz is paying dividends - and hurting rivals. Whether the cut-price marketplace is actually making any money is questionable. But an ads business launch could change all of that.
May 21, 2024
As new privacy laws come into effect across one third of US states, a new federal proposal has been introduced that could supersede them all. The proposed American Privacy Rights Act could have major implications for the digital advertising industry.
April 9, 2024
A looming fight between Meta and the Australian government could have significant implications for the digital media market and its constituent players globally. It may also serve as a warm up act for the regulation of generative AI. Either way, there could be knock-on effects for audiences and advertisers.
April 9, 2024
As AI, privacy, and a cookieless world present a triple dose of radical change to the demand-side platform advertising market, it's apparent that innovation will be vital to navigate the complexity of the new digital ad ecosystem. Meantime, marketers want demand-side platforms to help them find and grow their audiences online.
April 3, 2024
Some suggest Google's plans to kill of third party cookies this year are now in doubt. But its rivals - such as Amazon - are taking no chances.
March 11, 2024
Less than two months into 2024 and the digital advertising market faces transformation, from cookie deprecation, AI, media consolidation, and fragmentation. The big bets are on video streaming, generative AI, and quality media curation. The focus remains firmly on monetizing audiences in the new era of privacy-first advertising.
February 14, 2024
Omnicom is the latest of the major ad agency groups to deal itself into retail and commerce media's high stakes game as Amazon eyes $50 billion slice within months. Meanwhile, Criteo's plan appears to be paying off.