April 9, 2024

Australia Vs. Platforms: Why News Wrangling Could Prove Warm Up Act For AI Regulation

A looming fight between Meta and the Australian government could have significant implications for the digital media market and its constituent players globally. It may also serve as a warm up act for the regulation of generative AI. Either way, there could be knock-on effects for audiences and advertisers.
April 9, 2024

The Demand-Side Platform World: The Next Phase of Innovation

As AI, privacy, and a cookieless world present a triple dose of radical change to the demand-side platform advertising market, it's apparent that innovation will be vital to navigate the complexity of the new digital ad ecosystem. Meantime, marketers want demand-side platforms to help them find and grow their audiences online.
April 3, 2024

Even If Google’s Third Party Cookie Cull is Delayed, The Market is Taking It Seriously

Some suggest Google's plans to kill of third party cookies this year are now in doubt. But its rivals - such as Amazon - are taking no chances.
March 11, 2024

AdTech Leaders See Digital at a Pivot Point

Less than two months into 2024 and the digital advertising market faces transformation, from cookie deprecation, AI, media consolidation, and fragmentation. The big bets are on video streaming, generative AI, and quality media curation. The focus remains firmly on monetizing audiences in the new era of privacy-first advertising.
February 14, 2024

Major Ad Agency Fires Latest Salvo as Ad Holdcos, AdTechs, Vie for Supremacy

Omnicom is the latest of the major ad agency groups to deal itself into retail and commerce media's high stakes game as Amazon eyes $50 billion slice within months. Meanwhile, Criteo's plan appears to be paying off.
January 23, 2024

Mobile and Retail Shape Up as Sectors to Watch in 2024

While all the focus will be on the move to a privacy-first digital advertising world by the end of 2024, the mobile app and retail media networks arenas will be fascinating to watch, as a confluence of factors mean both sectors are ripe for disruption.
January 22, 2024

2024: Consolidation Looming for Media, AdTech, and Publishers

The next 12 months could kickstart a wave of consolidation across the media landscape - from the big TV networks and streamers through to the smaller independent publishers and the adtech middlemen.
January 2, 2024

Cut the Chain, Buy Direct, and Rethink Open Web

A forensic dive in the programmatic supply chain by US peak advertisers body the ANA could signal significant consolidation - if marketers are listening.
December 27, 2023

A New Age of Advertising Technology in 2024

Digital advertising in 2024 will be transformed by new privacy rules, AI, new media channels, and the dominance of Big Tech. It will be a rollercoaster year as brands and advertisers seek to deploy technology the right way to optimize media spend.
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