November 7, 2022
iOS 14’s Impact on Advertising - AlikeAudience

iOS 14 Impact on Advertising: How Marketers can Adapt to Privacy Changes

iOS 14 impact on advertising has upended audience targeting for marketers. Learn how to reach and target audiences at scale in a post-IOS 14 world in this post.
October 27, 2022
What is data quality and why is it important to programmatic advertisers? - AlikeAudience

What is Data Quality and Why Is It Important for Programmatic Advertisers?

What is data quality and why is it important? Programmatic marketers need high quality audience data for campaign success. Find out what makes data great.
September 23, 2022
How Lookalike Modeling Hyper-Targets Audiences at Scale

How Lookalike Modeling Hyper-Targets Audiences at Scale

Lookalike modeling is a tried-and-true segmentation strategy. Learn how you can use it to identify new target audiences and grow your existing customer base.
September 21, 2022
Programmatic Advertising Platforms for Digital Marketers

10 Best Programmatic Advertising Platforms for Digital Marketers [2022]

Selecting a programmatic partner is no easy feat. In this guide, we list out 10 best programmatic advertising platforms in 2022 for your next campaign.
August 31, 2022
How advertisers can win with a mobile-first strategy – AlikeAudience

How Advertisers Win with a Mobile-First Strategy: Guide to Mobile Programmatic Advertising

Mobile programmatic advertising may become the norm in the ad tech industry. Find out where to get mobile-first data and how to apply it across your campaigns.
August 17, 2022
AlikeAudience only uses consumer-consented privacy-first data

Where does AlikeAudience User Data Come From?

Recent political and social issues have amplified privacy concerns around data vendors. AlikeAudience, a privacy-first audience segmentation company, only collects consented user data from our data […]
July 19, 2022
Two computers with a lock on one of them to illustrate brand safety - AlikeAudience

What is Brand Safety? 4 Strategies for Advertisers to Protect Their Brand Online

Find out what brand safety means in programmatic advertising, types of online content that can endanger brands, and four strategies to protect your brand.
July 4, 2022
A large megaphone surrounded by the different media channels available on a supply-side platform - AlikeAudience

All About Supply-Side Platform: How It Works, DSP vs. SSP, and Top Platforms

Learn how a supply-side platform (SSP) can boost ROI and engage target audiences in brand-safe, premium environments across multiple ad formats and devices.
June 7, 2022
What is a dsp (demand side platform)? A picture of a computer screen with data graphs surrounded by a social media icon, messaging icon, hourglass, analytics, and video ads - AlikeAudience

What is a DSP (Demand Side Platform)? The Five Crucial Components for Incredibly Successful Ad Campaigns

Discover the answer to the question “what is a dsp (demand side platform)” and learn five key features for successful programmatic advertising campaigns.
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