November 28, 2023

Independent AdTech Majors Eye CTV Pay Dirt – But Will Networks and Streamers Fully Open Up?

Independent adtech providers continue to chisel away at the dominance of the Big Walled Gardens, and streaming TV may provide them with a revenue boost. However, the move to fully decisioned programmatic trading across the broadcast space appears to be some way off.
October 11, 2023

Streaming’s Ad Race: Amazon’s Closed Sales Loop Will Leave Rivals Eating Dust… Unless They Move FAST

Amazon isn't messing about - the internet giant is pushing all Prime subscribers by default onto its streaming ad tier. That heaps pressure on rivals struggling to scale. For the likes of Netflix, the business case for FAST channels just got a lot more compelling.
September 6, 2023

The Rise And Rise Of CTV – And The Problems Being Swept Under The Rug

CTV’s meteoric rise continues. But so do the challenges it poses for brands and advertisers: Measurement is fragmenting, frequency capping fails are wasting budget and some of the biggest players are now having to refund advertisers.
March 29, 2022
How to Run Connected TV Advertising Campaigns that boost ROI

How to Run High-Performing Connected TV Advertising Campaigns

Discover what is connected TV advertising, whether it's right for your brand, and strategies to run a CTV ad campaign that increases return on investment.
March 9, 2022
Understanding and Combating Ad Fraud in CTV Advertising

Understanding and Combating Ad Fraud in CTV Advertising

Discover the types of ad fraud that can occur in the CTV space, and explore strategies to combat fraud and boost the effectiveness of your CTV campaigns.
March 1, 2022
APAC Spotlight: CTV Growth Markets and Strategies for APAC Advertisers | Podcast #2

APAC Spotlight: CTV Growth Markets and Strategies for APAC Advertisers | Podcast #2

Learn more about the CTV advertising landscape in APAC and discover how marketers can strategize effectively for CTV ad campaigns to boost return on ad spend.
February 21, 2022
OTT vs CTV: What to Consider For Effective Advertising

OTT vs CTV: What to Consider For Effective Advertising

Ever since the onset of the pandemic in 2020, a wave of consumers are flocking towards streaming online videos and abandoning traditional cable TV. In just […]
January 25, 2022
What is CTV Advertising and How Does It Benefit Advertisers

What is CTV Advertising and How Does It Benefit Advertisers

Find out what is CTV advertising and how it benefits marketers and advertisers, and discover the strategies to leverage CTV for campaign effectiveness.
December 21, 2021
CTV for Advertisers | AdTech | Alike Audience

CTV for Advertisers: Fraud, Attribution, and Strategies | Podcast #1

AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and insights with advertising executives, marketers, and leading agencies in a series of informational and engaging interviews.
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