July 25, 2023

How Retail Media Networks are Changing Advertising – and Where the Money’s Headed?

Retail media networks, or RMNs, are changing the global advertising landscape. In the US, retailers are eating TV ad dollars and taking a big bite out of search – and both analysts and the highest spending advertisers expect that trend to accelerate. Here’s where the market is headed next.
June 29, 2023
Feature image for attention in advertising blog post

Attention Takes Centre Stage as the New Digital Ad Currency, but Doubt Remains

Attention is emerging as the hot new metric in digital advertising as media buyers seek to better measure the impact of their advertising campaigns. Will it become the industry benchmark for all digital campaigns soon?
May 23, 2023
Image displaying asian lady at a retail shop with the blog title How Asia’s Mobile Consumer Market is Different to the Rest of the World

How Asia’s Mobile Consumer Market is Different to the Rest of the World

Asia is booming in mobile user growth and exporting innovation to the rest of the world, and leading adoption in mobile gaming and utility app usage. What are the features of the Asian mobile consumer and apps market?
May 10, 2023

How to Kick-Start your Programmatic Advertising Career with Expert Trainer Helene Parker | Podcast #12

Tune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig.
April 25, 2023
The future of Mobile Data Monetization in Advertising

What is the Future of Mobile Data Monetization in Advertising?

Advertisers and Publishers Can Both Benefit from Smart Mobile Data Monetization Practices
March 15, 2023
Illustration of multiple aspect of mobile advertising and audience targeting and its usecases

The Shape of Mobile Advertising in a Data Constrained Future

New rules and regulations for mobile advertising mean advertisers must work smarter to ensure they reach their desired audiences.
March 3, 2023

The New Post-Pandemic Digital Consumer Landscape With AlikeAudience Co-Founder Bosco Lam | Podcast #11

Tune in to Episode 11 of AdTech | AlikeAudience, where Bosco Lam, Co-founder of AlikeAudience, shares the optimal standpoint for collecting consumer data in the future while respecting customers' privacy rights.
February 28, 2023
Illustration of retail media advertising on an online shopping or digital store, displaying products with icons and goods on a laptop computer

Will Retail Media Advertising’s Explosion Continue its Stunning Growth?

As brands, retailers, and programmatic providers rush into retail media advertising, what are the key challenges in the continued growth of this vibrant new sector?
January 20, 2023
The guide to customer data in programmatic advertising - AlikeAudience

Data Targeting: How to Reach the Right Audience in Programmatic Advertising

The most effective ads are those displayed to interested and ready-to-buy audiences. That is why programmatic ad campaigns succeed with accurate audience data targeting.
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