November 7, 2022
iOS 14 impact on advertising has upended audience targeting for marketers. Learn how to reach and target audiences at scale in a post-IOS 14 world in this post.
October 27, 2022
What is data quality and why is it important? Programmatic marketers need high quality audience data for campaign success. Find out what makes data great.
September 29, 2022
In the ninth episode of ad-tech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with Co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam.
September 23, 2022
Lookalike modeling is a tried-and-true segmentation strategy. Learn how you can use it to identify new target audiences and grow your existing customer base.
September 21, 2022
Selecting a programmatic partner is no easy feat. In this guide, we list out 10 best programmatic advertising platforms in 2022 for your next campaign.
August 31, 2022
Mobile programmatic advertising may become the norm in the ad tech industry. Find out where to get mobile-first data and how to apply it across your campaigns.
August 18, 2022
In the eighth episode of AdTech | AlikeAudience, ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, discuss AdTech Growth Marketing in both B2B and B2C landscapes.
August 17, 2022
Recent political and social issues have amplified privacy concerns around data vendors. AlikeAudience, a privacy-first audience segmentation company, only collects consented user data from our data […]
July 19, 2022
Find out what brand safety means in programmatic advertising, types of online content that can endanger brands, and four strategies to protect your brand.