July 19, 2022
Find out what brand safety means in programmatic advertising, types of online content that can endanger brands, and four strategies to protect your brand.
July 12, 2022
In the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open internet versus the walled garden, and the latest partnership between AlikeAudience and PubMatic to bring audience segments to the supply side.
July 4, 2022
Learn how a supply-side platform (SSP) can boost ROI and engage target audiences in brand-safe, premium environments across multiple ad formats and devices.
June 14, 2022
In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing.
June 7, 2022
Discover the answer to the question “what is a dsp (demand side platform)” and learn five key features for successful programmatic advertising campaigns.
May 31, 2022
Find out how the cxm landscape has evolved over the years and how advertisers can use data to understand their customers and deliver exceptional experiences.
May 26, 2022
In this exclusive episode on Women’s Leadership, the dynamic business leaders Anna Chan and Elice Lau take you through their transformative journey of how they started out as minorities in the male-dominated AdTech industry to how times have now changed with the increased participation of women.
May 26, 2022
Find out what a walled garden is in ad tech and the advantages and disadvantages of advertising with them for your programmatic ad campaigns.
May 12, 2022
In the fifth episode of AdTech | AlikeAudience, the Managing Partner of PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and the Director […]