June 14, 2022
Diversity - The Future of Successful Marketing | Podcast #6

Diversity – The Future of Successful Marketing | Podcast #6

In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing.
June 7, 2022
What is a dsp (demand side platform)? A picture of a computer screen with data graphs surrounded by a social media icon, messaging icon, hourglass, analytics, and video ads - AlikeAudience

What is a DSP (Demand Side Platform)? The Five Crucial Components for Incredibly Successful Ad Campaigns

Discover the answer to the question “what is a dsp (demand side platform)” and learn five key features for successful programmatic advertising campaigns.
May 31, 2022
Delivering Exceptional Customer Experiences in a Digital First World | Podcast #3

Delivering Exceptional Customer Experiences in a Digital First World | Podcast #3

Find out how the cxm landscape has evolved over the years and how advertisers can use data to understand their customers and deliver exceptional experiences.
May 26, 2022
No Barriers to Women Leadership | Podcast #4

No Barriers to Women Leadership | Podcast #4

In this exclusive episode on Women’s Leadership, the dynamic business leaders Anna Chan and Elice Lau take you through their transformative journey of how they started out as minorities in the male-dominated AdTech industry to how times have now changed with the increased participation of women.
May 26, 2022
Explaining the walled garden: the good and the bad - AlikeAudience

Explaining the AdTech Walled Garden: The Good and the Bad

Find out what a walled garden is in ad tech and the advantages and disadvantages of advertising with them for your programmatic ad campaigns.
May 12, 2022
How People-First Culture Drives Innovation | Podcast #5

How People-First Culture Drives Innovation | Podcast #5

In the fifth episode of AdTech | AlikeAudience, the Managing Partner of PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and the Director […]
May 4, 2022
A picture of people carrying a microphone with the caption Five insider programmatic advertising strategies for digital marketers - AlikeAudience

Five Insider Programmatic Advertising Strategies for Digital Marketers

Learn more about what programmatic advertising is and discover five strategies to devise a high ROI programmatic ad campaign.
March 29, 2022
How to Run Connected TV Advertising Campaigns that boost ROI

How to Run High-Performing Connected TV Advertising Campaigns

Discover what is connected TV advertising, whether it's right for your brand, and strategies to run a CTV ad campaign that increases return on investment.
March 9, 2022
Understanding and Combating Ad Fraud in CTV Advertising

Understanding and Combating Ad Fraud in CTV Advertising

Discover the types of ad fraud that can occur in the CTV space, and explore strategies to combat fraud and boost the effectiveness of your CTV campaigns.
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