December 5, 2021
Why Demographic Segmentation Should Be Your Go-to Audience Segmentation Tactic for Ad Campaigns

Why Demographic Segmentation Should Be Your Go-to Audience Segmentation Tactic for Ad Campaigns

Learn more about what demographic segmentation is and how marketers and agencies can use demographic data for their advertising campaigns.
December 5, 2021
Use Behavioral Segmentation to Boost Your Programmatic Ad Campaign

Use Behavioral Segmentation to Boost Your Programmatic Ad Campaign

Contents What is behavioral segmentation? Why is behavioral segmentation useful to marketers and agencies? How does AlikeAudience acquire behavioral segments? How does behavioral segmentation help programmatic […]
December 5, 2021
The Power of Psychographic Segmentation

The Power of Psychographic Segmentation

What is Psychographic Segmentation? Psychographic segmentation, or attitudinal segmentation, is a type of audience segmentation. It includes audience segments created from data about a person’s values, […]
December 5, 2021
Five Audience Segmentation Strategies for Agencies & Marketers to Get the Most Out of Programmatic Advertising

Five Audience Segmentation Strategies for Agencies & Marketers to Get the Most Out of Programmatic Advertising

A comprehensive guide to audience segmentation for media buyers, agency planners, and marketers bidding on programmatic advertising on Demand-Side Platforms (DSPs). Contents What is Audience Segmentation? […]
November 22, 2021
AlikeAudience Supports Unified ID 2.0, Ushering in a New Era of Identity

AlikeAudience Supports Unified ID 2.0, Ushering in a New Era of Identity

AlikeAudience is pleased to announce our official integration with Unified ID 2.0, the trusted ID solution to deliver relevant advertising while protecting consumer privacy in environments […]
October 21, 2021
Boost black friday sales with programmatic ad strategies

Boost Black Friday Sales with Programmatic Ad Strategies

The biggest shopping event of the year is less than two months away! According to research by Criteo, 55% of American consumers start thinking about gifts […]
October 8, 2021
How a Global Food Delivery Service App Achieved 40% Return on Ad Spend

How a Global Food Delivery Service App Achieved 40% Return on Ad Spend

A global food delivery service app company approached AlikeAudience to grow its market share during the pandemic. Since the pandemic has led to a massive increase […]
October 8, 2021
How a Global Hospitality Chain Expanded their Reach by 43% Through Segmentation Analysis

How a Global Hospitality Chain Expanded their Reach by 43% Through Segmentation Analysis

A global hospitality chain needed to drive digital acquisitions through better customer insights in a competitive hospitality landscape. The chain wanted to focus on its resort […]
October 8, 2021
How an eCommerce Brand Increases Return on Advertising Spend by 300%

How an eCommerce Brand Increases Return on Advertising Spend by 300%

Black Yak, a specialist outdoor gear brand, needed to grow its e-commerce channel and increase brand awareness for professional mountaineers. How AlikeAudience Helps the Brand Achieves […]
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