AlikeAudience Partners with StackAdapt to Offer Media Buyers In North America and APAC Access to Global Audience Data
Data partnership will enrich mobile audience media buying for advertisers
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Consent is King: Why One Major Adtech Exit Could Be A Sign of Things To Come
Data privacy laws around the world are starting to reshape advertising’s supply chain. Oracle’s adtech exit – confirmed in June – could be seen as that effect in action.
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Ad Market Nudges $1 Trillion as CTV, Retail Media Power And Start To Converge
Advertising is set for a trillion dollar take this year with CTV and retail media powering growth. Digital out-of-home’s share of marketer budgets also continues to climb. All three channels are starting to overlap – with dealmaking a-plenty.
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Principal-Based Media: Marketers Are Buying It – And Will Keep Buying It
Peak advertiser body the ANA is again telling marketers to wise up on agency trading models. But some suggest marketers, and their procurement teams, “sometimes prefer” arbitrage.
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The Everything is an Ad Network Movement is on Fire
The advertising business is lucrative and brings in piles of cash for the winners. The ad honey pot has attracted all sorts of companies into the sector, fueled by a desire to augment revenues and make higher profits from its user base. Can it work?
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Netflix Gets Serious About CTV Ads But Wavemaker Chief Thinks Amazon Has All Bases Covered
Netflix is taking its adtech in-house and gearing up for serious ad growth. Disney planning to slash linear TV investment as it goes all in on ad streaming. But Amazon is connecting all the dots media buyers need.
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Temu Proves Advertising Definitely Works as Rivals Feel Fear: Ads Business Next?
Temu’s multibillion dollar ads blitz is paying dividends – and hurting rivals. Whether the cut-price marketplace is actually making any money is questionable. But an ads business launch could change all of that.
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Will The US Ad Market Be Ruled By A New Federal Privacy Law?
As new privacy laws come into effect across one third of US states, a new federal proposal has been introduced that could supersede them all. The proposed American Privacy Rights Act could have major implications for the digital advertising industry.
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Retail Media’s Next Wave? Banks, Fintechs, and A Huge Data Cache
Though some questionable practices threaten to open “a can of worms”, retail media spend continues climbing. Now banks and fintechs are building out similar business models – powered by a ton of spend data across every category.
