January 23, 2024
While all the focus will be on the move to a privacy-first digital advertising world by the end of 2024, the mobile app and retail media networks arenas will be fascinating to watch, as a confluence of factors mean both sectors are ripe for disruption.
January 22, 2024
The next 12 months could kickstart a wave of consolidation across the media landscape - from the big TV networks and streamers through to the smaller independent publishers and the adtech middlemen.
January 2, 2024
A forensic dive in the programmatic supply chain by US peak advertisers body the ANA could signal significant consolidation - if marketers are listening.
December 27, 2023
Digital advertising in 2024 will be transformed by new privacy rules, AI, new media channels, and the dominance of Big Tech. It will be a rollercoaster year as brands and advertisers seek to deploy technology the right way to optimize media spend.
December 6, 2023
Alternative IDs and alternative cross-media measurement technologies could see a second wave of adoption now that Google insists cookies have one year max.
November 30, 2023
Data Collaboration will take center stage from the mid 2020s as brands seek to unleash the power of their own customer intelligence and work with other data providers and partners that may not immediately appear obvious.
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