December 5, 2021
Why Demographic Segmentation Should Be Your Go-to Tactic for Ad Campaigns

Why Demographic Segmentation Should Be Your Go-to Audience Segmentation Tactic for Ad Campaigns

Learn more about what demographic segmentation is and how marketers and agencies can use demographic data for their advertising campaigns.
December 5, 2021

Use Behavioral Segmentation to Boost Your Programmatic Ad Campaign

Contents What is behavioral segmentation? Why is behavioral segmentation useful to marketers and agencies? How does AlikeAudience acquire behavioral segments? How does behavioral segmentation help programmatic […]
December 5, 2021
The Power of Psychographic Segmentation in Your Campaign

The Power of Psychographic Segmentation

What is Psychographic Segmentation? Psychographic segmentation, or attitudinal segmentation, is a type of audience segmentation. It includes audience segments created from data about a person’s values, […]
December 5, 2021
Five Audience Segmentation Strategies for Agencies & Marketers to Get the Most Out of Programmatic Advertising

Five Audience Segmentation Strategies for Agencies & Marketers to Get the Most Out of Programmatic Advertising

A comprehensive guide to audience segmentation for media buyers, agency planners, and marketers bidding on programmatic advertising on Demand-Side Platforms (DSPs). Contents What is Audience Segmentation? […]
October 21, 2021
Boost black friday sales with programmatic ad strategies

Boost Black Friday Sales with Programmatic Ad Strategies

The biggest shopping event of the year is less than two months away! According to research by Criteo, 55% of American consumers start thinking about gifts […]
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