July 19, 2022
Two computers with a lock on one of them to illustrate brand safety - AlikeAudience

What is Brand Safety? 4 Strategies for Advertisers to Protect Their Brand Online

Find out what brand safety means in programmatic advertising, types of online content that can endanger brands, and four strategies to protect your brand.
July 4, 2022
A large megaphone surrounded by the different media channels available on a supply-side platform - AlikeAudience

All About Supply-Side Platform: How It Works, DSP vs. SSP, and Top Platforms

Learn how a supply-side platform (SSP) can boost ROI and engage target audiences in brand-safe, premium environments across multiple ad formats and devices.
June 7, 2022
What is a dsp (demand side platform)? A picture of a computer screen with data graphs surrounded by a social media icon, messaging icon, hourglass, analytics, and video ads - AlikeAudience

What is a DSP (Demand Side Platform)? The Five Crucial Components for Incredibly Successful Ad Campaigns

Discover the answer to the question “what is a dsp (demand side platform)” and learn five key features for successful programmatic advertising campaigns.
May 26, 2022
Explaining the walled garden: the good and the bad - AlikeAudience

Explaining the AdTech Walled Garden: The Good and the Bad

Find out what a walled garden is in ad tech and the advantages and disadvantages of advertising with them for your programmatic ad campaigns.
May 4, 2022
A picture of people carrying a microphone with the caption Five insider programmatic advertising strategies for digital marketers - AlikeAudience

Five Insider Programmatic Advertising Strategies for Digital Marketers

Learn more about what programmatic advertising is and discover five strategies to devise a high ROI programmatic ad campaign.
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