Cookie Cull: Will UID 2.0 See a Second Wave?
Alternative IDs and alternative cross-media measurement technologies could see a second wave of adoption now that Google insists cookies have one year max.
-
-
Why AdTech’s New Era Will Revolve Around the Data Collaboration Platform
Data Collaboration will take center stage from the mid 2020s as brands seek to unleash the power of their own customer intelligence and work with other data providers and partners that may not immediately appear obvious.
-
Independent AdTech Majors Eye CTV Pay Dirt – But Will Networks and Streamers Fully Open Up?
Independent adtech providers continue to chisel away at the dominance of the Big Walled Gardens, and streaming TV may provide them with a revenue boost. However, the move to fully decisioned programmatic trading across the broadcast space appears to be some way off.
-
The Probabilistic Data Race – A Look Into 2024
The Google Chrome cookie is on its way out in a year. What technology solutions will replace the age old way of targeting desktop consumers?
-
Privacy Pinch: Will Lawmakers End Up Making People Pay to Opt Out of Targeted Ads?
European data regulators banning Meta from using user data to power its ad business without their explicit consent – and Meta’s reaction in launching a subscription service – provides a litmus test for the rest of the ad industry around consent, the value of data and the underpinnings of the ‘free’ internet.
-
Carbon Crunch: Do ESG Mandates Herald Advertising Supply Chain Consolidation?
The digital ad supply chain is under renewed scrutiny as big advertisers start to direct ad budgets based on publisher carbon footprints. But whether for environmental reasons or simply investment efficiency, some of the people who helped build the programmatic industry think a shakeout is long overdue.
-
How Advertisers Should Cope With a Post-Cookie World and The Importance of First-Party Data with LiveRamp Head of SEA, Seow Ping Tan | Podcast #14
Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.
-
Streaming’s Ad Race: Amazon’s Closed Sales Loop Will Leave Rivals Eating Dust… Unless They Move FAST
Amazon isn’t messing about – the internet giant is pushing all Prime subscribers by default onto its streaming ad tier. That heaps pressure on rivals struggling to scale. For the likes of Netflix, the business case for FAST channels just got a lot more compelling.
-
The Ad Recession that Never Was? Digital Media Powering, Major CPG Firms Spend Big as CEOs, CFOs back advertising
Last year the ad industry did its best to talk itself into a recession. It never came – and some of the world’s biggest advertisers have been spending hard. Can they keep it up – and where’s the money headed?
