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September 6, 2023
Published by
AlikeAudience
on
September 6, 2023
Categories
AdTech Guides
CTV
Programmatic Advertising
The Rise And Rise Of CTV – And The Problems Being Swept Under The Rug
CTV’s meteoric rise continues. But so do the challenges it poses for brands and advertisers: Measurement is fragmenting, frequency capping fails are wasting budget and some of the biggest players are now having to refund advertisers.
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