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June 29, 2023
Published by
AlikeAudience
on
June 29, 2023
Categories
AdTech Guides
Programmatic Advertising
Attention Takes Centre Stage as the New Digital Ad Currency, but Doubt Remains
Attention is emerging as the hot new metric in digital advertising as media buyers seek to better measure the impact of their advertising campaigns. Will it become the industry benchmark for all digital campaigns soon?
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