How AlikeAudience Helps the Bank Achieve Results
Using credit card transactional data segmentation analysis, our Data Strategists created profiles of four target sports personas, and revealed their detailed spending insights.
With these insights, AlikeAudience then used lookalike modelling to expand different buyer personas based on interests related to sports. This customer intelligence creates even more specific and niche segments for prospecting, to be targeted in strategic programmatic display.
Benefits of AlikeAudience Custom Audience Targeting
✓ Drove massive digital acquisitions for new, niche credit card
✓ 40% lower CPA than industry benchmark
✓ Successfully targeted and converted high value audiences
Hyper Target Niche Audiences with Custom Audience Solutions
AlikeAudience also provides custom audience attributes for financial and insurance services firms to target specialized bank and insurance buyers:
THE CHALLENGE: An insurance company launched an insurance plan specifically designed to cover sports players for injuries and are struggling to reach and target athletes.
TARGET BUYERS: Sportsmen, athletes, and extreme sports players
THE SOLUTION: By tracking users of sports related mobile apps with AlikeAudience App Category Attribution and combining it with Point of Interest Attribution that zones onto sports venues, our Data Strategists help to precisely target sportsmen and further filter it with high accuracy OTP Age Attribution.
Our Financial & Insurance Data Marketing Strategies Help:
- VIRTUAL BANKS - Identify high value prospects from thousands of segment touchpoints like Demographics, Credit Information, and Mortgage Payments to target relevant products for greater reach and revenues.
- INSURANCE SERVICES - Harness the potential of data with our insurance data marketing strategies. AlikeAudience’s audience solutions arm insurers with powerful customer intelligence so they can more effectively cross-sell, upsell, and create personalized experiences.
- FINANCIAL FIRMS - Our finance data marketing strategies include statistics from credit bureaus to assess risk precisely as well as lookalike modeling to determine which customers are most likely to buy based on history and behavior.
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