September 15, 2021

How a New Health Food Company Increased Conversions While Lowering CPA by 21%

A new health foods company faced the challenge of driving the right consumers to its website. As a small and relatively unknown newcomer in the market, the CPG brand wanted to sell a very niche product—a healthy bread snack—to health-conscious consumers.
September 15, 2021

How a Bank Drives Digital Acquisition While Lowering CPA by 40%

A challenger bank launched a new, niche sports credit card that rewarded cardholders for sports-related spending and an active lifestyle. The bank sought to drive digital acquisitions of its new product using transaction marketing strategies.
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