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February 14, 2024
Published by
AlikeAudience
on
February 14, 2024
Categories
Programmatic Advertising
Major Ad Agency Fires Latest Salvo as Ad Holdcos, AdTechs, Vie for Supremacy
Omnicom is the latest of the major ad agency groups to deal itself into retail and commerce media's high stakes game as Amazon eyes $50 billion slice within months. Meanwhile, Criteo's plan appears to be paying off.
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