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Empower agencies, brands, and platforms to connect with the right people at the right time
Deliver unparalleled precision by diving into verified ownership data and lifestyle signals
Reach, engage, and convert CPG consumers across every channel with audience targeting
Built on ethical, privacy-first data sources and designed to help financial brands connect with high-intent consumers
Empower advertisers to tailor audience strategies based on traveler stages and preferences
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In this exclusive episode on Women’s Leadership, the dynamic business leaders Anna Chan and Elice Lau take you through their transformative journey of how they started out as minorities in the male-dominated AdTech industry to how times have now changed with the increased participation of women.
Find out what a walled garden is in ad tech and the advantages and disadvantages of advertising with them for your programmatic ad campaigns.
In the fifth episode of AdTech | AlikeAudience, the Managing Partner of PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam discuss all about building successful teams, leadership, and fostering people-first cultures in the post-pandemic world. Tune in below to listen to their interesting…
Learn more about what programmatic advertising is and discover five strategies to devise a high ROI programmatic ad campaign.
Discover what is connected TV advertising, whether it’s right for your brand, and strategies to run a CTV ad campaign that increases return on investment.
The AdTech industry is constantly evolving. With new trends emerging frequently, organizations can’t afford to miss out on what’s happening in the industry. Companies need to explore new and emerging channels to reach the right customers and boost return on ad spend. AlikeAudience, a top 10 data solutions provider in the Asia Pacific, discusses the…
Discover the types of ad fraud that can occur in the CTV space, and explore strategies to combat fraud and boost the effectiveness of your CTV campaigns.
Learn more about the CTV advertising landscape in APAC and discover how marketers can strategize effectively for CTV ad campaigns to boost return on ad spend.
Ever since the onset of the pandemic in 2020, a wave of consumers are flocking towards streaming online videos and abandoning traditional cable TV. In just two years, 28% of global consumers are watching more live video content and 63% of their time is spent on streaming online, much more than cable, broadcast or satellite….