iOS 14 Impact on Advertising: How Marketers can Adapt to Privacy Changes
iOS 14 impact on advertising has upended audience targeting for marketers. Learn how to reach and target audiences at scale in a post-IOS 14 world in this post.
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What is Data Quality and Why Is It Important for Programmatic Advertisers?
What is data quality and why is it important? Programmatic marketers need high quality audience data for campaign success. Find out what makes data great.
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Reaching Voters with Programmatic Media Buying: Strategies by IQM | Podcast #9
In the ninth episode of ad-tech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with Co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam.
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How Lookalike Modeling Hyper-Targets Audiences at Scale
Lookalike modeling is a tried-and-true segmentation strategy. Learn how you can use it to identify new target audiences and grow your existing customer base.
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10 Best Programmatic Advertising Platforms for Digital Marketers [2022]
Selecting a programmatic partner is no easy feat. In this guide, we list out 10 best programmatic advertising platforms in 2022 for your next campaign.
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How Advertisers Win with a Mobile-First Strategy: Guide to Mobile Programmatic Advertising
Mobile programmatic advertising may become the norm in the ad tech industry. Find out where to get mobile-first data and how to apply it across your campaigns.
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Growth Marketing in AdTech: B2B vs B2C with Jonny Chan | Podcast #8
In the eighth episode of AdTech | AlikeAudience, ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, discuss AdTech Growth Marketing in both B2B and B2C landscapes.
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Where does AlikeAudience User Data Come From?
Recent political and social issues have amplified privacy concerns around data vendors. AlikeAudience, a privacy-first audience segmentation company, only collects consented user data from our data partners. AlikeAudience licenses, processes, and onboards consented data, such as mobile advertising IDs (MAIDs), hashed emails, and other consented Personally Identifiable Information (“PII”). AlikeAudience cleanses and processes consented data…
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What is Brand Safety? 4 Strategies for Advertisers to Protect Their Brand Online
Find out what brand safety means in programmatic advertising, types of online content that can endanger brands, and four strategies to protect your brand.
