The Data Revolution in Advertising
The eventual demise of the Google Chrome third-party cookie will disrupt advertising. The main challenges for advertisers will focus on finding alternatives that enable data collection in a privacy-compliant way.
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AI Takes Over the Backroom of Digital Advertising
Eighteen months since the launch of ChatGPT, there has been a flood of Gen AI tools launched into the market. But hesitancy about the true value of AI is being questioned. However, it’s clear the first phase of AI is about finding efficiencies in the engine rooms of digital advertising and marketing production.
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A $600 Billion Digital Ad Industry Looks Beyond Google’s Cookie Model
With the announcement that Google is no longer deprecating its Chrome cookies, the digital ad industry is set for another major change once again.
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Consent is King: Why One Major Adtech Exit Could Be A Sign of Things To Come
Data privacy laws around the world are starting to reshape advertising’s supply chain. Oracle’s adtech exit – confirmed in June – could be seen as that effect in action.
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Ad Market Nudges $1 Trillion as CTV, Retail Media Power And Start To Converge
Advertising is set for a trillion dollar take this year with CTV and retail media powering growth. Digital out-of-home’s share of marketer budgets also continues to climb. All three channels are starting to overlap – with dealmaking a-plenty.
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Principal-Based Media: Marketers Are Buying It – And Will Keep Buying It
Peak advertiser body the ANA is again telling marketers to wise up on agency trading models. But some suggest marketers, and their procurement teams, “sometimes prefer” arbitrage.
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The Everything is an Ad Network Movement is on Fire
The advertising business is lucrative and brings in piles of cash for the winners. The ad honey pot has attracted all sorts of companies into the sector, fueled by a desire to augment revenues and make higher profits from its user base. Can it work?
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Netflix Gets Serious About CTV Ads But Wavemaker Chief Thinks Amazon Has All Bases Covered
Netflix is taking its adtech in-house and gearing up for serious ad growth. Disney planning to slash linear TV investment as it goes all in on ad streaming. But Amazon is connecting all the dots media buyers need.
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Temu Proves Advertising Definitely Works as Rivals Feel Fear: Ads Business Next?
Temu’s multibillion dollar ads blitz is paying dividends – and hurting rivals. Whether the cut-price marketplace is actually making any money is questionable. But an ads business launch could change all of that.
