Activate data-driven, privacy-compliant audience segments tailored for today's advertisers
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Empower agencies, brands, and platforms to connect with the right people at the right time
Deliver unparalleled precision by diving into verified ownership data and lifestyle signals
Reach, engage, and convert CPG consumers across every channel with audience targeting
Built on ethical, privacy-first data sources and designed to help financial brands connect with high-intent consumers
Empower advertisers to tailor audience strategies based on traveler stages and preferences
Explore our collection of data-driven audience playbooks, designed to help you connect with the right customers
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A global hospitality chain needed to drive digital acquisitions through better customer insights in a competitive hospitality landscape. The chain wanted to focus on its resort properties in the Southeast Asia region. How AlikeAudience Helps the Brand Achieves Results Working with AlikeAudience, our Data Strategists uncovered detailed spending insights of target audiences in Australia, New…
Black Yak, a specialist outdoor gear brand, needed to grow its e-commerce channel and increase brand awareness for professional mountaineers. How AlikeAudience Helps the Brand Achieves Results To target this very niche group of audiences, AlikeAudience created a detailed customer persona for Black Yak. Our Data Strategists laser focused onto audience segments with interests in…
What does OTP (On-Target Percentage) mean? OTP, which stands for On-Target Percentage, is a benchmark for digital marketers to measure the percentage of impressions delivered within the target audience out of the total served during the entire campaign. For example, if the on-target percentage is 70% for “Gender–Male”, then that means that 70% of all…
A new health foods company faced the challenge of driving the right consumers to its website. As a small and relatively unknown newcomer in the market, the CPG brand wanted to sell a very niche product—a healthy bread snack—to health-conscious consumers.
A challenger bank launched a new, niche sports credit card that rewarded cardholders for sports-related spending and an active lifestyle. The bank sought to drive digital acquisitions of its new product using transaction marketing strategies.