iOS 14 Impact on Advertising: How Marketers can Adapt to Privacy Changes
iOS 14 impact on advertising has upended audience targeting for marketers. Learn how to reach and target audiences at scale in a post-IOS 14 world in this post.
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What is Data Quality and Why Is It Important for Programmatic Advertisers?
What is data quality and why is it important? Programmatic marketers need high quality audience data for campaign success. Find out what makes data great.
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How Lookalike Modeling Hyper-Targets Audiences at Scale
Lookalike modeling is a tried-and-true segmentation strategy. Learn how you can use it to identify new target audiences and grow your existing customer base.
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10 Best Programmatic Advertising Platforms for Digital Marketers [2022]
Selecting a programmatic partner is no easy feat. In this guide, we list out 10 best programmatic advertising platforms in 2022 for your next campaign.
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How Advertisers Win with a Mobile-First Strategy: Guide to Mobile Programmatic Advertising
Mobile programmatic advertising may become the norm in the ad tech industry. Find out where to get mobile-first data and how to apply it across your campaigns.
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Where does AlikeAudience User Data Come From?
Recent political and social issues have amplified privacy concerns around data vendors. AlikeAudience, a privacy-first audience segmentation company, only collects consented user data from our data partners. AlikeAudience licenses, processes, and onboards consented data, such as mobile advertising IDs (MAIDs), hashed emails, and other consented Personally Identifiable Information (“PII”). AlikeAudience cleanses and processes consented data…
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What is Brand Safety? 4 Strategies for Advertisers to Protect Their Brand Online
Find out what brand safety means in programmatic advertising, types of online content that can endanger brands, and four strategies to protect your brand.
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All About Supply-Side Platform: How It Works, DSP vs. SSP, and Top Platforms
Learn how a supply-side platform (SSP) can boost ROI and engage target audiences in brand-safe, premium environments across multiple ad formats and devices.
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What is a DSP (Demand Side Platform)? The Five Crucial Components for Incredibly Successful Ad Campaigns
Discover the answer to the question “what is a dsp (demand side platform)” and learn five key features for successful programmatic advertising campaigns.
