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Contents What is behavioral segmentation? Why is behavioral segmentation useful to marketers and agencies? How does AlikeAudience acquire behavioral segments? How does behavioral segmentation help programmatic advertising? Conclusion What is Behavioral Segmentation? Behavioral segmentation, or behavioral targeting, is a type of audience segmentation. It is the method of understanding customers by analyzing the actions they…
What is Psychographic Segmentation? Psychographic segmentation, or attitudinal segmentation, is a type of audience segmentation. It includes audience segments created from data about a person’s values, attitudes, interests and personality traits that are used to build a profile of an individual’s attitudes. Attitudes change at a slower pace to behaviors, so they become more stable…
A comprehensive guide to audience segmentation for media buyers, agency planners, and marketers bidding on programmatic advertising on Demand-Side Platforms (DSPs). Contents What is Audience Segmentation? Market Segmentation vs. Audience Segmentation The Five Audience Segmentation Strategies for Success 3.1 Select High Quality, Reputable Data Vendors 3.2 Leverage the Five Segmentation Types 3.3 Determine the Most…
The biggest shopping event of the year is less than two months away! According to research by Criteo, 55% of American consumers start thinking about gifts in September. As retailers look to boost their Black Friday sales, it is time for agencies and marketers to plan their Black Friday programmatic advertising strategies. With online shopping…
What does OTP (On-Target Percentage) mean? OTP, which stands for On-Target Percentage, is a benchmark for digital marketers to measure the percentage of impressions delivered within the target audience out of the total served during the entire campaign. For example, if the on-target percentage is 70% for “Gender–Male”, then that means that 70% of all…