2026 Holiday Audience Guide
Welcome to your guide to holiday audiences in the U.S. Explore key holiday shopping moments and audience segments designed to help you connect with consumers throughout the season.
What You'll Get
- Featured Holiday Audiences: Discover 64 curated holiday audience segments built around key holiday shopping behaviors, from gift shoppers and deal seekers to festive planners.
- Key Holiday Shopping Moments: Explore audiences aligned with major U.S. holiday shopping occasions throughout the year.
- Targeting Recommendations: Get practical audience ideas to help you reach consumers as they research, shop, plan, and prepare for the holidays.