Summer is a season when travel activity increases, with consumers researching destinations, booking accommodations, and exploring new experiences. From choosing a hotel and planning transportation to discovering local attractions, every decision along the way reflects changing consumer interests and behaviors.
For advertisers, these moments create valuable opportunities to connect with travelers. However, understanding summer travel audiences requires more than looking at online searches or browsing behavior alone. By combining location intelligence with audience data, advertisers can gain deeper insights into real-world behaviors and create more relevant campaigns that reach travelers when it matters most.
What Is Location Intelligence Targeting?
Location Intelligence Targeting helps advertisers understand consumers based on their real-world behaviors. Using privacy-first location signals, it analyzes location visit data from hotels, resorts, airports, transportation services, tourist attractions, and other travel-related locations.
These insights reveal not only where consumers visit, but also how frequently they engage with specific places. Location Intelligence provides a more complete view of consumer behavior and enables smarter summer travel audience targeting strategies.
For example, a consumer searching for a vacation destination may indicate travel interest. In contrast, a consumer who visits an airport, hotel, or tourist attraction demonstrates real-world travel activity. These additional signals help advertisers better understand and engage potential travelers.
Reaching Summer Travel Audiences Through Real-World Behaviors
Travel decisions involve multiple touchpoints, from planning a trip to exploring a destination. Location Intelligence helps advertisers identify these behaviors and connect with summer travel audiences through more personalized messaging.
Planning the Trip
Before traveling, consumers spend time researching destinations, comparing options, and making arrangements.
Audiences who frequently visit Travel Agents, Tour Operators, and Tourism Information and Services, which can help advertisers identify consumers who are actively exploring travel options.
Travel brands, airlines, hotels, online travel agencies, and travel insurance providers can use these insights to share destination inspiration, seasonal promotions, accommodation offers, or travel services while consumers are making decisions.
Getting to the Destination
According to PwC's US Consumer Poll on Summer Spending, transportation accounts for the largest share of summer travel spending. As consumers begin their trips, their travel behaviors generate valuable location signals. Visits to Airports, Rail Stations, Bus Stations, Car and Truck Rentals, Taxi and Car Services, and Public Transportation Services provide insights into active travelers and their mobility patterns.
Staying and Exploring
Once travelers arrive, their activities provide insights into how they experience a destination.
Audiences who frequently visit Hotels & Motels, Hotels, Motels, Resorts & Spa Resorts, and Landmarks, which help advertisers identify consumers who are actively traveling and exploring new destinations.
Hotels can promote loyalty programs, upgrades, or seasonal packages, while tourism businesses can encourage visitors to discover local attractions and experiences.
Build More Relevant Travel Marketing Campaigns with Location Intelligence
Today’s travelers interact with brands across multiple channels and touchpoints. To better understand summer travel audiences, advertisers need insights that go beyond online intent and reveal real-world behaviors.
Location Intelligence adds valuable context by showing where consumers visit and how they engage with travel-related locations. When combined with demographic, interest, and intent signals, it helps advertisers build more meaningful connections and create more relevant travel marketing campaigns.
Looking for more ways to reach travelers this summer? Explore our Summer Travel Audience Spotlight to discover audience segments covering travel interests, accommodations, transportation, travel activities, and more.
05/14/2026
