Who We Serve
Industries
Solutions
Audience Targeting
Data Onboarding
Future-Proof ID
About
Our Story
FAQs
Terms of services and privacy policies
Blog
Contact Us
Book a Data Strategy Session
September 25, 2021
Published by
AlikeAudience
on
September 25, 2021
Categories
Audience Segmentation
How On-target Percentage (OTP) Can Help Marketers Optimize Advertising Campaigns (Updated 2021)
What does OTP (On-Target Percentage) mean? OTP, which stands for On-Target Percentage, is a benchmark for digital marketers to measure the percentage of impressions delivered within
[…]
Book a Data Strategy Session
